An extended technology acceptance model by adam ducey a thesis submitted in partial fulfillment of the requirements for the degree of master of arts department of psychology college of arts and sciences university of south florida major professor. The technology acceptance model tam explains how a new technology and the various aspects of it are received and used by the user. As of december 2007, the social science citation index listed over 1,700 citations. Technology acceptance model tam and social media usage. This paper provides a historical overview of the technology acceptance model tam by summarizing the evolution of tam, its key applications, extensions, limitations, and criticisms from a selective list of published articles on the model. Another contemporary technology acceptance model is the utaut venkatesh et al. Examining the technology acceptance model using physician. With the everincreasing development of technology and its integration into users private and professional life, a decision regarding its acceptance or rejection still remains an open question. Understanding the evolution of technology acceptance model.
By the analysis of previous researches that uses the technology acceptance model tam as a viable model to determine the acceptance of elearning technologies in heis, i will determine if tam is a successful model in predicting whether systems will be successful and can be used to evaluating systems throughout the system design lifecycle. View technology acceptance modeltam research papers on academia. Application of technology acceptance model tam in m. A respectable amount of work dealing with the technology acceptance model tam, from its first appearance more than a quarter of a century ago, clearly indicates a popularity of. Reexamining the unified theory of acceptance and use of. Tam was adapted from the theory of reasoned action tra. Based on the theory of reasoned action, davis 1986 developed the technology acceptance model which deals more specifically with the prediction of the acceptability of an information system.
The technology acceptance model was originally proposed in 1986 by fred davis and further developed in 1989. The purpose of this model is to predict the acceptability of a tool and to identify the modifications which must be brought to the system in order to make it acceptable to users. This model has been very widely used by researchers worldwide in studies related to information systems. Technology acceptance model as a predictor of using. Davis 1985 proposed the first model labelled a technology acceptance model figure 26 and is regarded as authoring the seminal work on this topic. The technology acceptance model tam by davis in 1986 is one of the models that attempted to address the process of acceptance of the technology and the uses by consumers. Moon and kin 2001 extended the technology acceptance model to explain the users acceptance of worldwideweb context. Principals and basic model tam was proposed by davis in 1986 in his doctoral thesis.
While the technology acceptance model tam, introduced in 1986. Maybe the most wellknown and widely accepted and cited model is the technology acceptance model tam. Journal of global information technology management, 82, 2745. The proposed model contributes to the high volume of research on elearning in saudi arabia, and it will be used to measure academics behavioural intention for using an lms. Though many models have been proposed previously in the field of information systems to describe the relationship, it is this model which has been widely acclaimed and used. The original model was focusing on user acceptance of information systems and evaluation of the proposed systems prior to their implementation. Comparison of contemporary technology acceptance models and. Technology acceptance model and determinants of technology. Sloan school of management, massachusetts institute of technology. An examination of the technology acceptance model in uruguay and the us.
The research conduction in it domain usually uses the technology acceptance model tam, originally developed by davis 1986. Fred davis in1986 and since then has gone through several modifications and validation. Adaptation of the technology acceptance model tam to the. Testing the technology acceptance model 3 tam 3 with the inclusion of change fatigue and overload, in the context of faculty from seventhday adventist universities. Technology acceptance model tam is an important tool to understand the dynamics of acceptance of information systems in an organization. A respectable amount of work dealing with the technology acceptance model tam, from its first appearance more than a quarter of a century ago, clearly indicates a popularity of the model in the. The model is presented in depth in a separate section. Explaining the factors that lead to use and acceptance of information technology it, both at individual and organizational levels, has been the focus of information systems is researchers since 1970s. A technology acceptance model for empirically testing new. The actual system use is the endpoint where we want everyone to be able to do with technology, so we have to form behavioral intention. He proposed that system use can be explained or predicted by user. The present research develops and tests a theoretical extension of the technology acceptance model tam that explains perceived usefulness and usage intentions in terms of social influence and cog.
The technology acceptance model tam was developed by davis 4 to explain computerusage behavior. From those theories and models, the most widely employed model of information technologies adoption and use is the technology acceptance model venkatesh and bala, 2008. The main conceptual framework of tam are 1 perceived ease of use refers to the degree to which a prospective user expects that target system to be free. Technology acceptance modeltam research papers academia. Information technology acceptance in the internal audit.
Tra is an established and highly cited theory for the understanding of human behavior. Technology acceptance model 3 and a research agenda on. Apr 04, 2020 the technology acceptance model tam is a specific application of reasoned action to the situation of a person considering the adoption of a particular kind of innovation, that is, software. The tam has been applied in the context of online consumer behavior e.
Pdf while the technology acceptance model tam, introduced in 1986. Massachusetts institute of technology, sloan school of management, 1986. Tam consistently explains about 40% of the variance in individuals intention to use an it and actual usage. Technology acceptance model from davis, bagozzi et warshaw 1989 according to davis 1986 perceived ease of use also influences in a significant way the attitude of an individual through two main mechanisms. Using the technology acceptance model in understanding. Technology acceptance model tam technology acceptance model davis 1989 was the first model to mention psychological factors affecting technology acceptance and it was developed from theory of reasoned action tra by davis davis 1989. An extension to the technology acceptance model tam was developed by venkatesh and davis that outlined perceived usefulness and usage intentions as it related to the processes of social influence and cognitive instrumental 1. The technology acceptance model tam is known as such an explanatory model and has increasingly gained recognition due to its. Tam, proposed by davis 1986, for various types of information systems and. Its originators reasoned that the key to increasing use was to first increase acceptance of it, which could be assessed by asking individuals about their future intentions to use the it. The present research develops and tests a theoretical extension of the technology acceptance model tam that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes.
On the similar aisle, studies concerning technology acceptance issues in education which are grounded on this model focus on various subjects including graphics, mainframe applications, accounting, and the internet timothy, 2009. Fred davis first proposed tam in his doctoral thesis in 1985. The goal of davis 1989 tam is to explain the general determinants of computer acceptance. Literature both academicians and practitioners are interested in understanding the main determinants of technology acceptance behavior. Applying theory of reasoned action and technology acceptance.
Technology acceptance model davis, 1989 tam model which deals with perceptions as opposed to real usage, suggests that when users are presented with. Technology acceptance model as a predictor of using information. Doctoral dissertation, sloan school of management, massachusetts institute of technology. Dec 05, 2015 by the analysis of previous researches that uses the technology acceptance model tam as a viable model to determine the acceptance of elearning technologies in heis, i will determine if tam is a successful model in predicting whether systems will be successful and can be used to evaluating systems throughout the system design lifecycle. The technology acceptance model is one of the most popular models for understanding the acceptance of information. Comparison of contemporary technology acceptance models and evaluation of the best. The goal of tam is to provide an explanation of the determinants of computer acceptance that is general. In 1989, davis1989 proposed the technology acceptance modeltam to explain and predict users behaviour to use a technological innovation, specifically in user acceptance of. In 1989, davis1989 proposed the technology acceptance modeltam to explain and predict users behaviour to use a technological innovation, specifically in user acceptance of an information technology. The telemedicine technology acceptance model was developed based on the original technology acceptance model that was initially developed by fred davis in 1986. Pdf a technology acceptance model for empirically testing. Unified theory of acceptance and use of technology 171 2. The eicu acceptance survey was used as an instrument for the study. Extended technology acceptance model tam2 personality.
A technology acceptance model for empirically testing new end. Technology acceptance model has been applied in various information technology and information system areas. A technology acceptance model for empirically testing new enduser information systems. A theoretical extension of the technology acceptance model. Integrating the moderating impact of users persona into the technology acceptance model. The tam, suggested by davis 1986, explains the determinants of computer acceptance in general and traces the impact of external factors on internal beliefs, attitudes, and intentions davis et al.
Venkatesh and davis reported that perceived usefulness is based on usage intentions in many empirical tams. Jan 22, 2018 the technology acceptance model tam explains how a new technology and the various aspects of it are received and used by the user. Technology acceptance model, technology resistance, community informatics, information literacy. The technology acceptance model tam is an information systems theory that models how users come to accept and use a technology the actual system use is the endpoint where we want everyone to be able to do with technology, so we have to form behavioral intention, which is a factor that leads people to use the technology.
Developing technology acceptance models for decision making. Adaptation of the technology acceptance model tam to. The technology acceptance model is one of the most popular models for understanding the acceptance of information systems. The technology acceptance model and other user acceptance. The theoretical basis of the model was fishbein and ajzens 7 theory of reasoned action tra. While the technology acceptance model tam, introduced in 1986, continues to be the most widely applied theoretical model in the is field, few previous efforts examined its accomplishments and.
Tam was developed in the 1980s, in light of concern that workers were not using its made available to them 39, 40. Application of technology acceptance model tam in mbanking. Developing technology acceptance models for decision. According to lai and zainal, 2015, there is a lack of empirical investigations combining the. The technology acceptance model tam suggests that perceived usefulness and perceived ease of use are beliefs about a new technology that influence an individuals attitude toward and use of that technology davis et al.
Perceived usefulness, perceived ease of use, and user acceptance of information technology. Content validity was examined, and the reliability of the instrument was tested. It is often used in modified versions to improve predictions in system. The role of the technology acceptance model in information. A critical assessment of potential measurement biases in the technology acceptance model. As a result, many technology acceptance theories and models have been developed or used to study information technology acceptance. Overview of information literacy il the concept of information literacy skills have been widely discussed by professional bodies such as the society of college, national and university libraries sconul, 2011. In 1989, davis used tam to explain computer usage behaviour as shown in figure 6. Using the technology acceptance model to explain how. The technology acceptance model tam is gaining popularity for. The model posits that perceived ease of use and perceived usefulness are key factors in the adoption. Download limit exceeded you have exceeded your daily download allowance.
Applying tam technology acceptance model to testing mt. View technology acceptance model tam research papers on academia. The variety of application of these models shows their importance for the scholars. Davis f1985 a technology acceptance model for empirically testing new end user information systems.
Technology acceptance model on the basis of theory of reasoned action tra, davis 1986 developed technology acceptance model tam to explain computer usage behavior. This study extends tam for investigating the user rejection. Exploring user acceptance and intension of taxihailing app in. The technology acceptance model tam is a specific application of reasoned action to the situation of a person considering the adoption of a particular kind of innovation, that is, software. Extending the technology acceptance model to account for. Testing the technology acceptance model 3 tam 3 with the. The tam consists of system usage, behavioral intention to use, attitude toward using, perceived. This theory posits that an individuals behavior intention bi to act on a behavior is dependant on the persons attitude a and. This chapter explores the technology acceptance model and other theories of.
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